How to Start Your Own Pest Control Business
Just like any other business, starting your own Pest Control business requires knowledge, required licenses and a commitment to marketing. In a saturated and super competitive industry, pest control marketing can make or break the venture but is often not at the top of the priority list.
But it should be. It’s easy to get caught up in the startup costs, the licensing and getting control of the day to day operations, but if marketing is not a primary focus, all the other efforts will be for nothing.
Most Pest Control businesses are started by people who are already familiar with the industry, often having several years of experience. The startup costs are significant, costing anywhere from $10,000 to $50,000 just to get outfitted and up and running.
But the payoff can be quite lucrative once a foundation of accounts is established. You won’t get those accounts if they don’t know how to find you. Combined with the stiff competition, often unlicensed and uninsured, the chances of building a successful business in pest control are slim without proper pest control marketing, even with sufficient capital and industry knowledge.
Hopefully, you are getting the point here. Experience, knowledge, capital and commitment are necessary, but marketing is critical. From traditional methods of advertising to social media, there is a wide variety of avenues to help accounts find you.
Then it’s up to you to sell them on your company. That sale will be just that much easier if customers see you as a pest control authority and an established business. Both of these can be accomplished with a solid sales plan, a marketing plan that includes content that brings value to customers and a substantial presence across a variety of marketing channels.