Top 5 Reasons Your Pest Control Business Is Failing Online
No visibility – While you can’t be everywhere at one time, your pest control website can be if you build it correctly. If you have a website that was quickly put together and you didn’t take the time to do all the on page optimization, then you are failing.
The proper on page optimization and keyword research will put your website in a position to rank higher than your competitors. Gone are the days of just hosting a website with your contact information and list of service prices. In order to be found online you need to have content on your website that allows customers to find you.
You aren’t marketing online – So many pest control companies rely solely on direct mail and littering the neighborhoods with flyers to have homeowners call you for service. If you are anything like me, I rarely look at any junk mail, and any flyers on my door go immediately in the trash. Email marketing is a great way to increase your repeat and referral business.
Once you do acquire that faithful customer, be sure to get his/her email address, or give an incentive to him/her to opt in to receive your emails. Once you have someone on your email list, they have given you permission to offer them as much or little as you want. Do you have a new cost effective way to treat pests that could save your customer’s money? The easiest and most cost effective way to tell them about it is through email. Who doesn’t like to save money?
I know as a pest control business owner you do. There are plenty of free services such as Mail Chimp that allows you to build a list of customers that you can market to on the fly and it doesn’t cost you anything but a little time to type of an email.
No one is talking about you business – Social media is here to stay people. If you own a pest control business, then you should definitely be online and I’m not just talking about creating a Facebook page that you never post updates to.
In order to get more people to talk about the great service you provide, you should be giving them something to talk about. If you or your technicians are out in the field, have them check in at a location and post it online. When people see you are out and about providing quality service, they are more likely to trust you.
If Joe down the street is using your service and John around the corner is using your service, then it is reasonable to think you are a trustworthy company. More people are using Facebook to search for services because they spend so much time on the site.
Even Uber makes it easy to get a car via Facebook messenger with a click of a button. The more people who share your page and posts, the more you increase your visibility and online reputation.
You have no reviews or negative reviews – Reviews are key to a pest service business. Do you know what customers are saying about you online? Do you monitor the many review sites on the web to respond to negative reviews? Are you encouraging customers to review you at all? If you answered no to any of those questions then you are failing.
Google, Bing and Yahoo love reviews and want to show them to people when they search for something online. Reason being is, people trust other people’s opinions, and if enough people are saying good things about you, the more trust there is. Over 80% of customers review items or services prior to purchasing them. I do it all the time. If I’m looking for a new gadget, I immediately go to Amazon or Best Buy to see what other people are saying about it before I make up my mind.
You should be monitoring and encouraging your pest control customers to review you as much as possible to boost your authority online.
Failing to track and measure your marketing effort – If you are doing online marketing, are you tracking your results? How do you know if what you are doing is working or not? You can’t judge your marketing by the number of times your phone rings in a day alone.
An effective analytics dashboard can provide valuable information on where your customers are coming from, what keywords they are using to find you, what website is referring them to you, and with phone tracking you can drill down on the number of calls you receive based on a particular campaign.
Needless to say you should be implementing all of the above ideas to boost your revenue and grow your customer base. Get started today by requesting an online visibility report to determine how your business appears online.